Backup of Influencer/VIP
a little shareability goes a long, long way.
Influencer Outreach and Celebrity Seeding often are the key elements of a hyper-successful PR campaign. When coupled with a holistic PR strategy that includes messaging development and more, influencer partnerships create an almost immediate impact in both the social space and the press. That’s why we go the extra mile (or 10) to hone in on a select, targeted group of influencers who make the most sense for your needs. We strategically align your brand with the voices that will make the biggest impact, and build partnerships that will result in more than just flash-in-the-pan momentary success but truly lasting awareness.
Whether they are stepping through airport doors at JFK or poised at the top of a red carpet in Los Angeles, celebrities serve as walking sartorial billboards. Images of these moments land in top tier traditional media outlets and across the endless sphere of digital and social media. Through our relationships with the influencers that guide decisions around celebrities’ looks—ranging from smoky eye v. bold lip to stiletto v. sneaker—we present our clients with opportunities to be part of the conversation. We proactively seek out opportunities to loan or gift from our clients’ collections with the goal of landing that look and seeing some love on social, as well as garnering invaluable feedback on the brand that we share with our clients.